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Sonitrol Commercial Security Blog ... by Joe Wilson



Essential Tips for Securing Your Retail Store During the Holidays

Posted by Joe Wilson

Dec 19, 2023 8:30:29 AM

SecureHolidaysAs a retail store owner, it’s not the Grinch you need to look out for over the holiday season. It’s theft and vandalism. In fact, last year, about $112B was lost to various types of retail crime, including shoplifting, flash mobs, and organized crime.

With the holiday season comes a surge in foot traffic and opportunity for retail stores (whether the pre-Christmas shopping rush or the following Boxing Day sales), but this also marks a time when security risks escalate. Retail theft, shoplifting and other security breaches can significantly impact your company’s bottom line - and even your reputation.

As a retailer, it’s critical that you take proactive steps to enhance your store’s security for this bustling season. With that in mind, here are some essential tips to help you secure your retail store during the holidays. 

Strengthen Your Physical Security Measures

Start with the basics. Ensure all locks on doors and windows are robust and functioning correctly. Consider installing high-quality deadbolts and window locks. If your store has a back entrance, it should be as secure as the front. Use security gates or grilles for added protection, especially for stores in high-traffic areas.

Upgrade to a Verified Alarm Solution

Upgrading to a verified alarm system is a game-changer for retail security, especially during the holiday season. Verified alarms go beyond traditional alarm systems by providing real-time verification, either through audio or video, of an incident occurring at your store. This added layer of verification significantly reduces false alarms and ensures a faster response from law enforcement.

Train Your Staff on Security Protocols 

Your staff plays a vital role in maintaining store security. Conduct training sessions to educate them on recognizing suspicious behaviour, handling shoplifting incidents, and responding to emergencies. Encourage them to stay vigilant, especially during peak hours when the store is crowded. A well-trained team can act as your first line of defence against theft and other security threats.

Manage and Maintain Your Inventory 

The holiday season often means increased inventory. Keep track of your stock with regular audits and inventory management systems. Consider using electronic article surveillance (EAS) tags on merchandise to prevent shoplifting. Organize your store layout in a way that minimizes hidden corners and allows for unobstructed views of the store, making it harder for shoplifters to operate.

Implement Crowd Control Measures If You Get Busy

With increased foot traffic, it’s essential to manage the flow of customers effectively. Use barriers or floor markings to guide customer movement and prevent overcrowding in certain areas. Ensure that emergency exits are clearly marked and unobstructed. In case of an emergency, such as a fire or security threat, you need to be able to evacuate the store quickly and safely.

Collaborate With Nearby Businesses 

There’s strength in numbers. Collaborating with neighbouring businesses can help in enhancing overall security in the area. Share information about suspicious activities or known threats, and consider joint security initiatives like hiring private security patrols or installing shared surveillance systems.

Review and Update Your Insurance Coverage

Before the holiday season kicks into full gear, review your insurance policy to ensure it covers potential risks. Theft, fire, and other damages can cause significant financial loss, so it’s important to have comprehensive coverage that will protect your business.

Double-Check Your Cash Handling Processes 

Cash theft can be a significant concern during the holiday season. Reduce risks by limiting the amount of cash kept on your premises. Make frequent bank deposits and vary the times and routes taken to the bank. Use drop safes and ensure that cash handling areas are monitored by verified security.

Stay Alert for Suspicious Activity

Always stay alert. Pay attention to unusual activities or behaviours in and around your store. If you notice anything suspicious, don’t hesitate to contact local law enforcement. It’s better to be safe than sorry.

Foster a Relationship with Local Law Enforcement 

Finally, building a rapport with local law enforcement agencies can be a crucial aspect of your holiday security strategy. Inform local police about your store's high-traffic times and any concerns you might have about the holiday season. Sometimes, law enforcement agencies can provide additional patrols or offer advice on improving store security based on local crime trends.

Interested in learning how you can improve your retail security this holiday season, and beyond? Get in touch with the Sonitrol Western Canada team of retail security experts today

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Topics: Retail Security

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Joe Wilson, Owner of Sonitrol Western Canada

We provide our customers with the best commercial security solutions and quality service backed by our unique Guarantee and Commitment to Service. It's something unverified conventional alarm companies simply cannot guarantee!

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